XPLR GUIDE Privacy Policy

Effective Date: October 23, 2026

Last Updated: October 23, 2026

XPLR GUIDE is owned and operated by XPLR, LLC ("XPLR," "XPLR GUIDE," "we," "us," or "our").

We respect your privacy, and we run XPLR GUIDE under a written Constitution whose data rule is simple: we collect what the guide needs to work, and we never sell who you are. This Privacy Policy explains what information we collect, why we collect it, how we use it, what we share and what we never share, and the choices you have.

This Privacy Policy applies to the XPLR GUIDE mobile application, the XPLR GUIDE website (https://xplrguide.com), and related services that link to this Privacy Policy, collectively referred to as the "Services."

By using the Services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

The information we collect depends on how you use XPLR GUIDE and which features you choose to use.

Account Information

Using the XPLR GUIDE app requires an account, and creating one is free. When you create and use your account, we may collect information such as:

Your name
Email address
Telephone number, if requested or voluntarily provided
Login or authentication information
Account preferences

If you use a third-party authentication provider, such as Sign in with Apple, we may receive information that you choose to make available through that service, such as your name and email address or a private relay email address.

We do not require more personal information than is reasonably necessary to provide the applicable feature or service.

Activity Within XPLR GUIDE

We may collect information about how you interact with XPLR GUIDE, including:

Places you save
Lists and collections you follow or save (and, as collection tools are introduced, lists you build from places in the guide)
Itineraries you view, follow, or save (and, as planning tools are introduced, itineraries you build from places in the guide)
Search queries
Categories and destinations you explore
Featured media you view or interact with
App features you use
Preferences associated with your account

This information allows features such as saved places, trip planning, and personalized experiences to function.

Your private notes are private. If you add personal notes to a place in XPLR GUIDE, those notes are visible only to you. We do not share your notes with the place, with any business, or with any partner.

Location Information

Certain XPLR GUIDE features may use your location to help you discover places, attractions, restaurants, destinations, or other experiences near you, and, as features grow, to surface location-based perks near you.

XPLR GUIDE will request permission through your device before accessing location information where permission is required.

You may choose not to provide location permission and may change your location permissions at any time through your device settings. Where possible, XPLR GUIDE may allow you to search for destinations or locations manually instead of providing your device location.

We do not sell location information, we do not share your individual location history with businesses or partners, and we do not use location information to track you across unrelated apps or websites. Location contributes to aggregated reporting only in the de-identified form described in Section 4.

Device and Technical Information

When you use the Services, certain technical information may be collected automatically, including:

Device type
Operating system
App version
Browser type
Internet Protocol address
General geographic region derived from technical information
Device or application identifiers
Crash information
Diagnostic information
Performance data
Dates and times the Services are accessed
Features and pages accessed

We use this information primarily to operate, secure, troubleshoot, analyze, and improve XPLR GUIDE.

Notifications

Notifications in XPLR GUIDE are opt-in. If you choose to enable push notifications, we may collect or process:

A device push notification token
Notification preferences
Information necessary to determine which notifications should be delivered

You can disable push notifications at any time through your device settings. You are not required to enable notifications in order to use XPLR GUIDE.

Communications With Us

If you contact XPLR, we may collect the information you provide as part of that communication, including your name, email address, message, and any files or information you voluntarily provide.

Promotions, Giveaways, and Events

From time to time, XPLR GUIDE may run giveaway campaigns, promotions, or events. If you enter or register, we may collect the information needed to run that promotion or event, such as your name, email address, and entry details.

Before you enter, the promotion's terms will state the prize, the terms, and who receives entrant information. Entering a promotion never requires you to consent to marketing. If a promotional partner is to receive any entrant information, that will be stated in the promotion's terms before entry, and it will never include information beyond what those terms describe.

Payments and Paid Features (As Introduced)

XPLR GUIDE is free to use, and every place in the guide is free to view. As paid features are introduced (such as premium itineraries, premium lists, perks, and exclusive content), purchases will be processed by the applicable app store or payment processor. We do not receive or store your full payment card number. We may receive limited transaction information from the store or processor, such as confirmation of purchase, the product purchased, and subscription status, in order to unlock and manage the features you bought.

2. Information We Do Not Intentionally Collect

We do not intentionally collect sensitive personal information that is unrelated to the operation of the Services.

We do not intentionally access your contacts, health information, microphone, camera, photos, or other protected device resources unless a feature specifically requires that access and you are clearly informed and asked for permission.

XPLR GUIDE does not currently provide user-to-user messaging or a public social network. If our Services change, we will update this Privacy Policy and our applicable privacy disclosures as necessary, before or as those features launch.

3. How We Use Information

We may use information collected through XPLR GUIDE to:

Create and maintain your account
Authenticate users
Provide XPLR GUIDE features
Save places, and save or follow lists and itineraries (including collections you build, as those tools are introduced)
Help you discover destinations and experiences
Provide search functionality
Provide location-based functionality when enabled, including location-based perks as they are introduced
Personalize your experience
Deliver notifications you have chosen to receive
Run promotions, giveaways, and events you choose to enter or attend
Unlock and manage paid features you purchase
Remember your preferences
Respond to questions and support requests
Maintain and improve the Services
Understand how people use XPLR GUIDE
Diagnose crashes and technical problems
Develop new functionality
Protect the security and integrity of our Services
Prevent fraud, misuse, or unauthorized access
Enforce our Terms and Conditions
Comply with applicable laws and legal obligations

We may also create aggregated or de-identified information that does not reasonably identify an individual user, as described in Section 4.

4. Aggregated and De-Identified Information: Counts and Patterns, Never People

This section describes the only form in which information about how people use XPLR GUIDE ever leaves XPLR as a product. It is worth stating plainly:

We never sell personal information. Not names, not emails, not phone numbers, not account details, and not any individual's saves, visits, location history, or activity. Not to anyone, at any price.

What we may sell or share is aggregated, de-identified insight: counts and patterns, reported in groups large enough that no individual can be picked out of them. Before anything about exploration trends is shared in aggregate, every trace of personal identity is stripped out. Examples of what this includes:

Heatmaps showing where exploration and visits concentrate, by area and time. A heatmap describes a crowd, never a person's trail.
Travel data for destination marketing organizations and tourism partners, such as how many people used an itinerary or a list, which destinations, places, and seasons are drawing interest, and the general shape of trips people take.
Perk reporting (as perks are introduced). A business whose perk appears in XPLR GUIDE may receive aggregate counts, such as how many times its perk was redeemed in a month. The business receives a number. It never receives the name, contact information, or identity of any person who redeemed the perk.

Recipients of aggregated or de-identified information, such as destination marketing organizations, tourism organizations, local communities, local businesses, economic development organizations, research partners, and strategic partners, are contractually barred from attempting to re-identify individual XPLR GUIDE users from that information.

We do not sell your personal information. We do not sell or rent your name, email address, or telephone number to local businesses, tourism organizations, destination marketing organizations, or advertisers. We do not provide your personal contact information to a business simply because you viewed, searched for, saved, or visited that business in XPLR GUIDE, and a business will never contact you because you saved it here.

We may disclose personal information in the following limited circumstances.

Service Providers

We may use trusted companies to help us operate XPLR GUIDE, including providers that assist with:

Cloud hosting
Database infrastructure
Authentication
Analytics
Application performance
Crash reporting
Email communications
Push notifications
Payment processing (through the app stores and payment processors)
Event and promotion administration
Customer support
Security

These providers may process information only as necessary to perform services for us and are expected to protect information consistent with their obligations to XPLR and applicable law.

Legal and Safety Reasons

We may disclose information if we reasonably believe disclosure is necessary to:

Comply with applicable law
Respond to lawful legal process
Protect the rights or property of XPLR
Protect users or members of the public
Investigate fraud, security incidents, or misuse
Enforce our Terms and Conditions

Business Transactions

If XPLR is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar transaction, information may be transferred as part of that transaction, subject to applicable law.

6. Tracking, Analytics, and Apple's Requirements

We do not track you across apps and websites owned by other companies, and we do not sell or share personal information for cross-context behavioral advertising. XPLR GUIDE does not include third-party advertising trackers.

XPLR GUIDE may use analytics and technical service providers to understand application performance, usage patterns, crashes, and interactions with the Services. These services may process device information, identifiers, usage information, or other technical information on our behalf. We require third parties that process user information for XPLR to provide protections consistent with this Privacy Policy and applicable privacy requirements, including Apple's App Store privacy requirements. Our App Store privacy disclosures are intended to describe accurately the data the app collects and how it is used.

7. Cookies and Website Technologies

The XPLR GUIDE website may use cookies or similar technologies that are necessary to operate the website, remember preferences, understand website performance, maintain security, and analyze how the website is used.

Your browser may allow you to block or delete cookies. Some website functionality may not operate correctly if certain necessary cookies are disabled.

8. Third-Party Websites and Services

XPLR GUIDE may provide links to restaurants, attractions, hotels, events, tourism organizations, maps, websites, social media platforms, ticket providers, or other third-party services.

Following a link to a third-party service does not mean that XPLR controls that service. Third-party services have their own privacy practices and policies. Information you provide directly to a third party is governed by that third party's privacy policy, not this Privacy Policy. We encourage you to review the privacy practices of third-party services before providing personal information to them.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing the Services, maintaining security, resolving disputes, enforcing agreements, and complying with legal obligations.

Information associated with an active account may generally be retained while the account remains active. Certain records may be retained for a limited period after an account is deleted when necessary for:

Security
Fraud prevention
Legal compliance
Resolving disputes
Enforcing agreements
Backup and disaster recovery processes

Information stored in backups may remain temporarily until those backups are overwritten according to our normal retention processes.

Aggregated or de-identified information that no longer reasonably identifies you may be retained for a longer period.

10. Account and Data Deletion

You may request deletion of your XPLR GUIDE account and personal information.

You can initiate deletion of your account from within the application. Deleting your account will result in deletion of personal information associated with the account that XPLR is not required or otherwise permitted to retain. This may include information such as:

Account information
Saved places
Saved lists
Saved itineraries
Trip-planning information
Your private notes on places
Preferences associated with the account

Some information may remain temporarily in backup systems or may be retained where reasonably necessary for legal, security, fraud-prevention, or compliance purposes.

Users may also contact us using the information in the Contact Us section below regarding a privacy or data-deletion request.

11. Your Privacy Choices

Depending on how you use XPLR GUIDE, you may have several ways to control your information. You may:

Update certain account information
Change app preferences
Enable or disable location permission through your device
Enable or disable notifications through your device
Request access to certain personal information
Request correction of inaccurate information
Request deletion of your account or personal information
Contact us regarding how your information is used

Depending on where you live, applicable law may provide additional privacy rights. We will not discriminate against you for exercising privacy rights available to you under applicable law.

12. State and Regional Privacy Rights

Privacy laws in certain states, countries, and regions, including Tennessee, may provide residents with additional rights regarding their personal information. Depending on applicable law, these rights may include the ability to request:

Confirmation that we process your personal information
Access to personal information
Correction of inaccurate information
Deletion of personal information
A portable copy of certain information
Information about categories of information collected or disclosed
The ability to withdraw certain consent

Some rights may be subject to exceptions permitted by law. We may need to verify your identity before completing certain privacy requests.

XPLR does not sell personal information as that term is commonly defined under U.S. state consumer privacy laws, and we do not share personal information for cross-context behavioral advertising.

13. Children's Privacy

XPLR GUIDE is intended for a general audience and is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that personal information from a child under 13 has been collected without appropriate authorization, we will take reasonable steps to delete it. A parent or legal guardian who believes a child has provided personal information to XPLR may contact us using the information below.

14. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure. However, no online service, network, database, or method of electronic storage can be guaranteed to be completely secure. Users are responsible for maintaining the confidentiality of their account credentials and should contact XPLR if they believe their account has been accessed without authorization.

15. Data Processing in the United States

XPLR is based in the United States. Information collected through XPLR GUIDE may be processed and stored in the United States and other locations where our service providers operate. Privacy and data-protection laws in those locations may differ from the laws where you live. Where required, we will take appropriate steps to protect personal information transferred between jurisdictions.

16. Changes to This Privacy Policy

XPLR GUIDE will continue to evolve. We may update this Privacy Policy when our features, technology, business practices, legal requirements, or data practices change. When features described in this Policy as forthcoming are introduced (such as paid features, perks, points, or a business partner portal), this Policy's commitments apply to them: personal information is never sold, and anything shared with businesses or partners is shared as counts and patterns only.

When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy. If we make a material change affecting how personal information is collected, used, or shared, we may provide additional notice through the app, website, email, or another appropriate method when required. Your continued use of the Services after an updated Privacy Policy becomes effective is subject to the updated policy and applicable law.

17. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or a request involving your personal information, please contact:

XPLR, LLC XPLR GUIDE

Email: support@xplrguide.com

Website: https://xplrguide.com

Mailing Address: Available upon request through support@xplrguide.com

Privacy or account-deletion requests should include enough information for us to identify the applicable account and understand the request. We may request additional information when reasonably necessary to verify your identity and protect your account.